The Platinum Trust of South Africa (PTSA) aims to address the beneficiation opportunities within the platinum group metals mining environment in South Africa. The Trust was formed in 2003 as a result of legislative changes in South Africa’s mining and beneficiation environment. While the Trust uses the name of the precious metal, its efforts are not limited to platinum but incorporate all Platinum Group Metals (PGMs). Currently, there are a number of exciting projects being planned under the auspices of the Platinum Beneficiation Cluster.

The Trustees of PTSA have positioned themselves to assist stakeholders in achieving value addition by facilitating the necessary partnerships so that such ventures can be implemented.

The PTSA created two companies to develop and distribute platinum jewellery. The seda Platinum Incubator was established as a platinum jewellery manufacturing facility. This facility focuses on incubating locally owned small businesses to improve their business processes and technical skills with the objective of training them sufficiently in order to manufacture product under the Djadji Platinum brand.

This platinum jewellery brand was then marketed and distributed by the World of Platinum Marketing.
Recently the Trust restructured after successfully building capacity within the incubator and passed on the responsibilities of the marketing and distribution of the Djadji brand to the staff of the incubator. The Trust, however, retains the ownership and oversight of the Djadji brand.

The mandate of the Trust includes other areas of beneficiation aimed at addressing the socio-economic challenges facing South Africa and in a small way adding value to the economy.

To this end skills transfer to and upliftment of historically disadvantaged South Africans are key elements.